Greetings,
Today I am back to thinking on a topic that has crossed my mind so many times in the past several years. Many of you know that my heart and passion is helping ministries with online promotion. While I know there is big money online promoting other services and products, my heart is to bridge the gap for churches and ministries. But there are a few issues that most who try to reach outside the “norm” face. I would like to approach the The Problem, The Paradigm, The Prediction.
The Paradigm Shift
I quickly go to the verse of God speaking to Moses in Exodus 4:2 when God is asking about the staff that Moses held. “And the LORD said unto him, What is that in thine hand?” Of course Moses replied, “a staff” and if you have read the story, you know how God led Moses in leading the children of Israel.
I never mean to sound harsh or demeaning, but I want to remind you that we have “in our hands” what is needed. We live in an internet age, and you will have to change your philosophy and thinking, there is no way around it. We have access to email, video, websites, social media, simple audio recording, and the list could go on…so we have it in our hands. It doesn’t cost much if anything at all to do a simple blog or social media post. No, it might not reach out quite like the professionals, but it is a step in the right direction.
The bottom line is…we have to change our philosophy. Just because your church or ministry has never used it to its potential, doesn’t mean you shouldn’t do it. I feel very strongly that God expects us to use what is in our hands. Ok, I am now going out on a limb here and many may disagree with me, it’s ok. I believe that God will hold us responsible if we don’t use it, and I am talking about the online world and its tools. Where is business done today? Online!
I challenge you to go apply for a job at Wal-Mart and ask for a paper application. They will point you over to their kiosk to fill out an application and that kiosk is basically an online application to fill out. So, where is the church world? Are we online and promoting online? Are we consistently telling our story, shooting out a little video clip of our services, putting out information on a website, social media feed, or sending an email? If your church or ministry isn’t then you’re not using what is in your hands.
We will be back in two weeks for the next part of this series.
Are you needing online promotion? Start Here
